The media report by Tagaday
What is a media report ? It defines the analysis of your media impact (on traditional media: press, TV, radio, and editorial web) of your communication activities vs the investments involved.
It is an opportunity for your brand or organization to create a public relations report and to validate the efficiency of its communication strategies: a media report and its potential reputation benefits should be understood in comparison to the PR and advertising costs invested.
Your media performance as well as your KPI result from this equation. Your KPI is mesured by your media impact vs the one of your competitors and by datas resulting from: the number of media coverage, to influencers, speaking time, etc. These indicators can help you better understand the impact of your communication strategies.
The media report : a tailor-made tool
A media report is more relevant if it can be customized to your specific goals and issues. It helps you emphasize your past actions results, and anticipate or eventually adjust your next initiatives.
Carry out your media reports
Our statistic tool and data frame help you realise your own media reports from Tagaday platform, in a few clics only and in total independence.
Thanks to Tagaday, you get an exhaustive data extraction much more advanced than a simple count.
The use of calculation methods specific to the media environment and the rise of the AI (Artificial Intelligence) in production processes lead to a unique qualification of the data. Performance indicators such as the volume of media coverage, the impact measurement and its advertising equivalent then help to precisely quantify the efficiency of your PR activities.
Tagaday serves the precise monitoring of your activity in order to increase the value of your present and future media plan.
Impact and advertising equivalent
Thanks to Tagaday, you can monitor the qualitative and quantitative impacts of your communication activities, as well as their return on investment.
With 400 milions indexed documents, Tagaday is the largest European media platform: press articles, press dispatches, biographies. Make the most of Tagaday expertise for your media reports.
Calculation of your media coverage
Press articles related to your brand or organization and consecutive to a PR operation, a press release, an advertising campaign or a promotional event are called media coverage.
Tagaday helps you identify this media coverage like no other platform and ascertain its value in light of your initial investments.
Media monitoring solutions
A lot of free media monitoring tools and alerts exist today that allow you to follow your company or organization news and major business topics.
As a rights-included-media monitoring provider of 30 years, Aday is an enrivalled media aggregator that offers practical and synthetic media monitoring tools such as the media report and the media review.
Print media monitoring
The Tagaday data base is enriched non stop and in real time with international and regional press articles, as well as with magazine articles, specialized press and editorial websites. This data base constitutes a press aggregator for all rights included contents. Enjoy all your press articles from 00h00.
Broadcast TV & radio stations
Tagaday ensures exhaustive and reactive tracking on your information: 390 TV and radio stations, 1700 hours of programs appended in real time every day. Our media service selects only daily subjects that interest you and rearrange them to match your keywords.
Using keywords, Tagaday detects your information on more than 100 000 websites, blogs and forums. Compells of social media publishing are also available as threads and reports.